Introduction
CICIL is one of the biggest education funding companies in Indonesia. Our goal is to facilitate students' needs to ensure they have everything necessary to excel in their education. While student loans are popular in the US, they are a new concept for Indonesian citizens.
Overview
In early 2021, we launched a new feature called membership tiering. This feature allows users to choose their benefits based on three types of membership: Lite, Plus, and Premium.
Some users were unable to differentiate the requirements for each membership tier.
Users didn't fully understand their product needs, leading them to choose memberships without knowing which was best for them
Help users understand the membership tiers better.
Provide recommendations for different needs.
Ensure users select the correct membership to avoid unnecessary efforts.
Reduce customer support tickets related to users being unable to submit student IDs because they hadn't officially registered as students.
Offer recommendations to prevent users from choosing the wrong membership.
Create an easy and fun experience while adding a few steps after account registration.
We aimed to collect the most relevant data from our students by giving them easy and quick questions, ensuring they didn't feel burdened or spend too much time.
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